January & February News

January & February News

Noticias de enero y febrero Reading January & February News 5 minute Next June News

With high performance actives, immediate action, and super hydration, we present another incredible launch of TRUSS; Miracle Mask Summer, which provides intense protection against color fading and UV rays. It has properties that protect the hair fiber from dehydration and external damage and is perfect against the aggressions of the sun, sea, and pool. Launched in December 2020, the mask that is already successful in Brazil will soon be available worldwide.


And our team of stars continues to grow; global actress Juliana Paes is now part of our muses and has arrived with all grace and glamor. Juliana Paes is one of the main names in Brazilian television drama and is already a #loucaportruss. Another super celebrity who is also successful on the networks, is Ana Paula Siebert; bringing all its elegance and sophistication, it has 2 million followers and has a prominent name across the country.

TRUSS also bet on the success of two super influencers; with YouTube channels and hitting millions of followers on Instagram, Franciny Ehlke and Pamela Drudi are absolute highlights. Franciny Ehlke (12.8M followers) presents beauty tips daily and has already made several changes with TRUSS (the last with Ambassador Robson Souza). Pamela Drudi (3M followers) follows in the same vein; speaking of beauty with daily tips, she is also part of the TRUSS team; recently his locks were also transformed by Robson Souza.


TRUSS 's highest rank has gained new members: the ambassadors around the world have increased and this is a great reason to celebrate! From Brazil, @daniloherbert with 81.5k and @evertonmuller_ with 206k; from Mexico, Fred Garcia @ fredgarcia19 with 20k, Julio Fuentes @juliofuenteshair with 14.2k and Marco Parra @ marcoparra.hs with 30k. Magno @magnohairstylist direct from Paraguay with 71.1k, Bruno @brunoraphaelhair from Peru with 36.4k and Marcos Carrasquillo @marcoscarrasquillo with 82.7k from Puerto Rico and representing in Europe, Anabela @manubelacabeleireiros with 106k, in Portugal. It is TRUSS around the world with the best professionals pumping on the networks!


We arrived in Argentina, Puerto Rico and Honduras and now we add entry to 22 countries. A desired achievement and due to the effort of the whole team. We will count in Puerto Rico with AM PRODUCTS DISTRIBUTOR LLC by Alec Kassir & Marcos Carrasquillo, in Argentina with PureBeauty by Carlos Bertin and in Honduras Inversiones Borges by Jose Borges. It is highly successful, and we still have many more to come… Wait for news here soon!


Learn more about this incredible innovation in hair health from the top-of-mind brand; TRUSS launched the Hair Spa by TRUSS, a model focused on hair treatment, which will be implemented in several salons across the country and had as a pilot unit, the salon of the international ambassador Mario Henrique. Hair health is an issue and, with that in mind, TRUSS brings the innovative Hair Spa by TRUSS, a spa model, concerned with bringing hair health linked to the care of a beauty salon, to enhance treatments that rely on support. trichologists and dermatologists to provide a unique experience. Along with a super squad of influencers and the press, the star of the launch was the actress and presenter Adriane Galisteu who gave all the shine and prominence to the Hair Spa by TRUSS. This super reception for VIP guests, (following all the health protocols) had capillary health as its protagonist: yet another absolute success that bears the TRUSS signature.


Truss’ education calendar for 2021 has started out in great shape!

Following all the safety guidelines, the first education event for the year hosted by J&M Distributor in the San Francisco bay area was a success! With 3 days of education (One master class and two hands-on classes), our Ambassadors @gabrielsamra and @marialuisavicuna (El Salvador) showed all their talent, passion, and love for sharing with local stylists.

Many of these stylists had not been able to work or educate themselves for many months due to the lockdown. While the class was happening, the State finally released an official statement allowing salons to reopen and all attendees shared the same feeling: They were happy for the opportunity of enhancing their education providing them an extra motivation to push themselves for their big come back.

Watch the video:

[video width="1300" height="848" mp4="https://cdn.shopify.com/videos/c/o/v/823d3576aabd43e4bfc0c34fb56ad007.mp4"][/video]  

Lucas Pontes, the International Sales Director, visited Brazil in January, where he had the opportunity to spend one week with the CEO Manuella Bossa and the Directors of all departments to learn more of their business and marketing plans for 2021. “It was a great opportunity to spend time with the team and learn more of the Brazilian operation which is the basis for everything we do internationally. I am also very impressed with the construction of what is going to be our International Education Academy. I can’t wait to take our distributors and clients there”, he said.

        Para Español: https://storetruss.com/noticias-de-enero-y-febrero/ Para Português: https://storetruss.com/novidades-janeiro-fevereiro/

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June News

June News

Jun 02, 2021

Noticias de enero y febrero

Noticias de enero y febrero

Mar 15, 2021

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