NEWS AND PRESS
TRUSS JUST OPENED ONE OF THE MOST STUNNING ACADEMIES FOR HAIRDRESSERS
BTC “On Location”: São Paulo Welcomes TRUSS Academy, A Game-Changer for Hairdressers in Brazil & Beyond Brazil is a powerhouse in the global beauty industry, home to the fourth-largest beauty market...
Mar 27, 2025
SICK OF OVER-FOILING? HOW TO BUILD DIMENSION THAT POPS
BY BEHIND THE CHAIR Work Smarter, Not Harder With These Game-Changing Tips Let’s settle this once and for all: you don’t need to over-foil or spend endless hours to create head-turning,...
Mar 27, 2025
HOW HARD WATER BUILDUP IS HURTING YOUR BLONDES
BY BEHIND THE CHAIR Got Hard Water Buildup? 3 Smart Solutions for Strong Blondes Hard water is the silent saboteur of blonde hair, causing brassiness, dullness and worst of all—breakage....
Mar 27, 2025
3 STEPS TO PERFECT BLONDE: GABRIEL SAMRA'S BALAYAGE ROADMAP
BY BEHIND THE CHAIR Gabriel Samra’s Step-By-Step Guide to Advanced Blonding Stop what you’re doing—the ultimate custom blonde balayage technique is finally here. Gabriel Samra (@gabrielsamra) shares his new step-by-step method in...
Mar 27, 2025
BRUNETTE FOILING TIPS: CREATE ELEVATED, RICH TONES FAST
BY BEHIND THE CHAIR Achieve Seamless, Dimensional Brunettes With These Foiling Tips Creating luxurious brunettes that balance rich tones with highlights that pop is an art and a science. In this “Next-Level...
Mar 27, 2025
TRUSS LEADS THE WAY BY BRINGING PERSONAL COLOR ANAYSIS TO BLONDE HAIR
BEAUTY LAUNCHPAD In partnership with Coloro by WGSN, TRUSS pushes the boundaries of innovation, offering trend-forward solutions for blonde hair. TRUSS, a leading brand in salon and home hair care,...
Mar 26, 2025
A GLOBAL LEADER IN HIGH-TECH, VEGAN HAIR CARE
BY GRACE SARKISIAN I HAUTE For over 20 years, TRUSS Professional has been a trusted name among salon owners and hair care professionals, offering a diverse range of expertly crafted products tailored...
Mar 26, 2025