Truss Professional

ABOUT TRUSS PROFESSIONAL

For over 20 years, TRUSS has been a trailblazer in the professional hair care segment, earning recognition from discerning consumers and industry experts alike. With a presence in beauty salons across Brazil and nearly 40 countries worldwide, TRUSS continues to set the standard for high-performance products and unique techniques.
Truss Professional

OUR STORY

TRUSS is a Brazilian brand that, since 2001, has been offering high-performance products to restore and style all types of hair. TRUSS was the first brand to offer one workstation containing all hair treatments needed for beauty salons. In 2013, TRUSS launched Deluxe Prime, a powerful hair reconstructor that has become one of the brand’s most desired products. Three years later, TRUSS presented another super novelty: the Air Libre, developed especially for the free-hands technique (open-air locks, without paper)
Truss Professional

#TRUSSPILLARS

TRUSS is a house of trends, a stage and a tool for professional hairdressers to create, innovate and be pioneers in the art of hair care. A revolution in the world of hair care, with launches and techniques that bring together trends and effective results.

ART, TREND & INNOVATION

An invitation to reveal your essence and expand your freedom in a confident, bold and creative way.

TECHNOLOGY & EXPERTISE

Much more than techniques and treatments, we take a close look at trends that will be tomorrow’s classics.

EDUCATION & PERFORMANCE

We stand alongside hair artists and clients amidst the dynamic beauty industry, offering innovation in high- performance products.