Truss Professional, a brand renowned for its dedication to stylist education, is proud to announce the promotion of Gabriel Samra to Global Ambassador and Director of Stage Mastery. With eight years of experience with the brand, Samra has proven to be a visionary leader whose passion for education and artistry has elevated the professional beauty community. In his new role, Samra will be instrumental in creating a transformative vision for Truss’s brand education experiences, particularly through high-impact shows and live events.
“Gabriel’s deep understanding of the stage and his commitment to inspiring others are what set him apart. He will redefine what it means to engage and educate stylists, bringing both innovative techniques and empowering experiences to every stage.” said Daniela Dressel, Managing Director at Truss Professional USA/Latam/EMEA.
Samra’s promotion comes at a pivotal time for Truss Professional as the company continues to expand its global presence. This includes the launch of the Truss Academy in São Paulo, a state-of-the-art hub that sets a new standard for education in the beauty industry. The Truss Academy provides unparalleled resources to stylists, with a focus on Brazilian hairdressing techniques, healthy blond hair protocols, and the latest color, balayage, and styling techniques.
“We’re entering a new era of education,” said Gabriel Samra, newly appointed Global
Ambassador and Director of Stage Mastery. “It’s time to re-energize the industry, to bring the fire and passion back into our craft. Education should not just be informative; it must be transformative. My goal is to inspire stylists to not only learn but to see their potential,
embrace new techniques, and ignite their passion.”
Samra’s upcoming role will feature leading Truss ConnectiON, a worldwide tour of experiential, in-person events, debuting in the second semester of 2025. These events will showcase cutting-edge techniques from some of the most talented Truss artists worldwide.
The focus of these shows is not only showcasing techniques but also fostering peer-to-peer connections that energize and elevate the community. Attendees can expect to gain practical, real-world knowledge, especially about achieving and maintaining healthy blond hair—one of the most challenging aspects of hairstyling.
A Call to Action for Stylists
Truss Professional encourages all stylists to take time for personal growth, reignite their passion, and shift their mindset to unlock their full potential. As Gabriel Samra leads the charge, this is the perfect moment for stylists to elevate their craft and change their careers.
Unlock the next level in beauty education with Truss Professional! Explore the brand’s
exclusive events calendar at https://trussprofessional.com/pages/events and experience cutting-edge education, inspiration, and innovation.
